PARA TODO MAL, MEZCAL; PARA TODO BIEN, TAMBIÉN
In Oaxaca, the saying “Para todo mal, mezcal; para todo bien, también” beautifully captures the deep cultural significance of mezcal in everyday life. Translated as “For all bad, mezcal; for all good, mezcal too,” this phrase reflects the spirit’s versatility and importance in Oaxacan tradition. Mezcal is more than just a drink—it’s a companion through life’s highs and lows.
During difficult times, a sip of mezcal is believed to soothe the soul, ease worries, and bring comfort. In moments of joy and celebration, it enhances the experience, bringing people together and marking special occasions. Mezcal is a symbol of resilience, community, and gratitude, making it an essential part of Oaxacan culture. No matter the situation—good or bad—mezcal is always the answer.
Operational Excellence
Y Por Qué No, Why Not, Mezcal
Founded by Alberto Mendez, Gonzalo B., and Jerry Jimenez. Y Por Qué No, Why Not, Mezcal is a tribute to the rich heritage and craftsmanship of Oaxaca. Our mezcal is crafted by talented maestros and maestra mezcalero with years of experience, whose dedication to traditional methods ensures every bottle reflects the heart of Oaxacan culture.
From the hand-harvested agave to the meticulous distillation process, our mezcal embodies authenticity, complexity, and a bold spirit that invites you to savor every sip. This site offers a glimpse into our journey, our passion for mezcal, and the artisanal process behind each bottle.
Whether you're a mezcal enthusiast, a distributor, or someone new to the world of agave spirits, you'll find everything you need to explore and enjoy what makes our mezcal unique. What sets us apart? Our unwavering commitment to quality, our respect for tradition, and our belief that the best experiences start with a simple question: Why Not?
WHO WE ARE
Meet the Founders
Alberto Mendez, Gonzalo B., and Jerry Jimenez are the visionaries behind Why Not, Mezcal, a brand born from a deep appreciation for tradition, craftsmanship, and the rich heritage of Oaxacan mezcal. Natives of Oaxaca, born and raised, they have an intimate understanding of the culture, traditions, & artistry that make mezcal truly special. With diverse backgrounds in engineering, teaching, business & , design, they bring a unique blend of expertise and creativity to the world of mezcal. United by their passion for culture, authenticity, and high-quality spirits, they set out to create a brand that honors the legacy of mezcal production while making it accessible to a wider audience. Their partnership with skilled maestros & maestras mezcaleros ensures that every bottle reflects time-honored methods passed down through generations. Driven by a spirit of adventure and a commitment to excellence, they built Why Not Mezcal on the idea that
"The best experiences start with one simple question:
Why Not?"
Alberto Mendez
CO-FOUNDER
This is the space to introduce the business’s team and what makes it special.
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Gonzalo B.
CO-FOUNDER
This is the space to introduce the business’s team and what makes it special.
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Jerry Jiménez
CO-FOUNDER
Jerry Jiménez
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BRAND
Y Por Que No, Why Not, Mezcal
Why Not, Mezcal is a brand rooted in tradition, passion, and the rich heritage of Oaxacan mezcal. Crafted by a skilled maestros & maestras mezcaleros, our mezcal is a tribute to the artisanal methods passed down for generations, ensuring authenticity in every sip. What makes us unique? We honor the craftsmanship of mezcal production while embracing a bold and adventurous spirit—one that invites you to ask, “Why not?” Our core values are authenticity, sustainability, and excellence, reflected in every bottle we produce. This site is your gateway to our story, our mezcal, and the experience that comes with it. Whether you're a mezcal enthusiast, a distributor, or someone looking to explore the world of agave spirits, you'll find everything you need right here. Join us in celebrating the rich traditions of mezcal—because really, why not?
